Paying people to do discovery interviews
Should you be paying people to talk to you?
Warming up for discovery interviews
Your first 2-3 discovery interviews will be rough. Plan accordingly.
“But we already knew that?!?”
On the role of “hindsight bias” in discovery research
On building rapport in customer interviews
The risks of getting a little too friendly in customer interviews.
Don't do 100+ customer discovery interviews on your idea
Why the usual advice to do 100+ discovery interviews is wrong.
A good starter question to ask about pricing
One simple question to help reduce bias around pricing.
Be careful with asking "why" in your customer interviews
My recommendation for what to ask instead.
Never begin a customer interview question with this phrase
This question phrasing can lead to misleading responses.
What is "customer discovery" (and why should you do it)?
Start here if you're new to doing customer discovery...
Why I (re)launched CustomerDiscovery.com in 2024
10 reasons why I'm relaunching this site after all these years.